Branding Identity

Are you STANDING OUT from the crowd?It is important whether you are serving the community as a non profit or as a for profit business that your brand development includes these three primary components:

       Creating your brand identity. Your identity is the visual and verbal way in which you represent and communicate your company. Some people respond better to visual messages and others to verbal, both need careful attention.

     Building brand awareness and recognition. Once your identity is established, the next step is getting recognized. It is critical that your brand is applied consistently across every form of communication and interaction; from the way your telephone is answered to your primary forms of communication.

       Delivering a positive brand experience. Finally, you'll need to ensure that your clients experience lives up to your claim. Every part of your organization must clearly understand your mission and promises, and ensure that it is applied fully and consistently across all aspects, how they are treated on the phone, their Web site experience, their experience in using and benefiting from services, and how easy it is for them to get support. If done well, word-of-mouth referrals and repeat business will get results. Conversely, a poor experience will build and transmit a negative perception, and your clients will relay that to others. Consistently delivering a satisfying experience at each stage is the key to achieving the preference and outcome measurements that gets results and repeat business.  The results are ongoing support from the community that you serve and the contributors that enable you to provide these services.

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